GEO

The goat knows.

Zero hour

Generative Engine Optimization. Yes, I said it. Does it help your website. Not now, but it will, I think.

Post-Amazon, the world has changed. Zero Hour may be upon us, in some ways, as things have become complicated and simplified at the same time. The new AI frontier is showing growing pains, which is to be expected. But people in 2025-26 have shortened their patience thresh holds. The next time your Amazon